My new movie – “The Big Fat Fix” – Premieres at Westminster to British Members of Parliament on July 21.
In what promises to be a great week for our “lifestyle as medicine” message, I am delighted to report that my new movie “The Big Fat Fix” will Premiere to MPs in London on Thursday before a general online release on Friday.
“The Big Fat Fix” is an independent co-production between former international athlete Donal O’Neill – the Producer of Cereal Killers (2013) and Run on Fat (2015) – and myself. Having financed this movie with a successful crowdfunding campaign backed by Jamie Oliver and supportive articles in the New York Times and Men’s Health I am very proud to say that the content is 100% free from any commercial influence.
We chose this route to protect the integrity of our “lifestyle as medicine” message and to lay the foundations for a global movement to influence and mobilise change through political, medical and thought leaders.
This movement begins on Thursday with a Worldwide Premiere Screening to members of the British Parliament and special guests in Westminster, London, hosted by Rt Hon Keith Vaz MP, Chairman of the Parliamentary All Party Diabetes Group. It is our goal to lobby hard, replicate this approach (a second European country has already expressed interest in their own Parliamentary screening) and translate the movie into 50+ languages.
To do this requires the support of key influencers and the general public to bolster our efforts and awareness, and to help drive this campaign forward.
If you could take a moment to visit the official website, view the trailer and lend your weight to our awareness campaign it would be very much appreciated.
Visit the website here: www.thebigfatfix.com
